REPLENISHES MOISTURE & FIGHTS FRIZZ Don't get frazzled by frizzy hair. Protect it from humidity and fly-aways for days. Our powerful formula gently cleanses to help replenish moisture in dry, parched hair that's prone to frizz. Cleanses hair to remove buildup, improve smoothness and shine, and tame unwanted frizz.Our new and improved formula offers 72-hour smoothness and two times the breakage protection for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Contains a blend of Argan and avocado oils for beautifully sleek, hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries.Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping.HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Smooth & Sleek 72 HR Smoothness Conditioner.